EJ314 Press Release and Electronic News Reports
(3) Credit Hours
This course aims at introducing students to the electronic press; its types and its differences from the printed press. It also introduces students to electronic press releases; methods of editing electronic news and features offered by electronic publishing; besides introducing the terminology used on the Internet and electronic media and the methods of referencing electronic sources.
| Course Code |
EJ314 |
| Course Title |
Press Release and Electronic News Reports |
| Pre-requisite |
JP102 |
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to the electronic press; its types and its differences from the printed press. It also introduces students to electronic press releases; methods of editing electronic news and features offered by electronic publishing; besides introducing the terminology used on the Internet and electronic media and the methods of referencing electronic sources. |
| Course Objectives |
- Introducing students to online journalism and the differences between it and print journalism.
- Introducing the editing techniques for online newspapers.
- How to write for online journalism and document it.
|
| Course Outcomes |
- Differentiating writing styles between online journalism and print journalism.
- Mastering the writing of news and journalistic reports for online journalism.
- Understanding the benefits of internet journalism for journalists and the public, as well as how to upload and document materials on websites.
|
EJ401 Production and Directing Electronic Media
(3) Credit Hours
This course provides students with an overview of the technical aspects of journalistic work. It introduces students to the concepts of press release, its functions, and the qualities needed in a news chief editor. It will also introduce students to the different methods, styles and schools which use modern technologies in press releases. Major concepts related to directing, montage, and documentation will be discussed as well.
| Course Code |
EJ401 |
| Course Title |
Production and Directing Electronic Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course provides students with an overview of the technical aspects of journalistic work. It introduces students to the concepts of press release, its functions, and the qualities needed in a news chief editor. It will also introduce students to the different methods, styles and schools which use modern technologies in press releases. Major concepts related to directing, montage, and documentation will be discussed as well. |
| Course Objectives |
- Introducing the concepts, tasks, and functions of digital journalistic production.
- Familiarizing with the arts of digital journalistic production.
- Understanding the importance of modern technological program design in digital journalistic production.
- Knowing the connection between journalistic content and digital images.
|
| Course Outcomes |
- Identifying the importance of concepts and methods of journalistic production.
- Mastering the skill of using electronic programs and journalistic arts in journalistic production.
- Understanding the skill of preparing digital news and reports.
- Identifying the importance of tools in the educational learning process.
|
EJ402 Lay Out and Designing Electronic Ads
(3) Credit Hours
This course introduces students to the technology of electronic ads. It provides an overview on the layout and the design of ads and posters, as well as handling photos and animations. This course includes a practical application where students will be trained to design ads, websites, commercial and non-commercial posters through using professional equipments used by experts in the field of public relations and media, as well as teaching them that using ads is a moral responsibility that has its socio-economic impact.
| Course Code |
EJ402 |
| Course Title |
Lay Out and Designing Electronic Ads |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course introduces students to the technology of electronic ads. It provides an overview on the layout and the design of ads and posters, as well as handling photos and animations. This course includes a practical application where students will be trained to design ads, websites, commercial and non-commercial posters through using professional equipments used by experts in the field of public relations and media, as well as teaching them that using ads is a moral responsibility that has its socio-economic impact. |
| Course Objectives |
- Understanding the concept and importance of digital advertising.
- Familiarity with methods for designing and producing digital advertisements.
- Recognizing the significance of design software for advertisements and working with digital images and graphics.
- Understanding the importance of ethical standards and social responsibility in the design and production of advertisements.
|
| Course Outcomes |
- Mastery of designing and producing digital advertisements.
- Identifying the importance of ethical standards in advertisement design.
- Understanding the skill of using graphics and images in digital advertisements.
|
EJ403 Interviews and Reports of Electronic Press
(3) Credit Hours
This course introduces students to the skills of press editing used in electronic press writing. Students will study the techniques of press reports; the procedures of how to be prepared before and during interviews; writing reports and the conditions required for writing reports; headlines, and investigations; as well as explaining the role of photos and their importance during press investigations.
| Course Code |
EJ403 |
| Course Title |
Interviews and Reports of Electronic Press |
| Pre-requisite |
JP102 |
| Credit Hours |
3 |
| Course Description |
This course introduces students to the skills of press editing used in electronic press writing. Students will study the techniques of press reports; the procedures of how to be prepared before and during interviews; writing reports and the conditions required for writing reports; headlines, and investigations; as well as explaining the role of photos and their importance during press investigations. |
| Course Objectives |
- Introducing students to the arts of interviews and journalistic investigations in both print and online journalism.
- Understanding the procedures followed in preparing interviews and journalistic investigations.
- Recognizing the preliminary arrangements for conducting interviews and investigations, as well as the skills used in carrying them out.
|
| Course Outcomes |
- Empowering students to conduct journalistic interviews and understand the procedures followed in journalistic investigations.
- Conducting at least one journalistic interview by the end of the course, whether written or televised.
- Developing at least one investigative journalism plan by the end of the semester and the procedures involved in that.
|
EJ404 Press Discourse Analysis
(3) Credit Hours
This course provides a theoretical introduction to content analysis and gives an account of the different approaches of analysis. Besides, it explains methods of criticism and discourse analysis, as well as explaining the semiotic signs of photos. It also sheds light on how to analyze news photos and posters. Aspects about discourse analysis such as: bases, methods, applications along with critical readings of media discourse will be studied in details.
| Course Code |
EJ404 |
| Course Title |
Press Discourse Analysis |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course provides a theoretical introduction to content analysis and gives an account of the different approaches of analysis. Besides, it explains methods of criticism and discourse analysis, as well as explaining the semiotic signs of photos. It also sheds light on how to analyze news photos and posters. Aspects about discourse analysis such as: bases, methods, applications along with critical readings of media discourse will be studied in details. |
| Course Objectives |
- Introducing the theory of content analysis and understanding the various methods of analysis.
- Explaining discourse analysis methods and clarifying the semiotic signs of images, as well as how to analyze news images, texts, opinion articles, and online news.
Understanding discourse analysis, which includes: foundations, methodology, and applications, along with critical readings in media discourse and practical models for analyzing Arabic discourse
|
| Course Outcomes |
- Empowering students to design analysis indexes and analysis forms.
- Familiarizing students with methods and techniques of analysis and its methodology.
- Differentiating between content analysis and discourse analysis.
|
EJ405 Investigatory Journalism
(3) Credit Hours
This course introduces students to the concept of investigatory journalism and the features of investigatory reports, as well as knowing the difference between an investigatory journalist and a news investigator and how to prepare and plan for investigatory work and the techniques and the characteristics of investigatory interviews.
| Course Code |
EJ405 |
| Course Title |
Investigatory Journalism |
| Pre-requisite |
EJ401 |
| Credit Hours |
3 |
| Course Description |
This course introduces students to the concept of investigatory journalism and the features of investigatory reports, as well as knowing the difference between an investigatory journalist and a news investigator and how to prepare and plan for investigatory work and the techniques and the characteristics of investigatory interviews. |
| Course Objectives |
- Introducing students to the concept of investigative journalism (depth journalism) and investigative reports along with their characteristics.
- Preparing and planning for investigative work, techniques and features of investigative interviews, and methods of writing investigative reports.
- Practical applications through the analysis and critique of investigative works in Arab and global journalism for comparison with regular reports.
|
| Course Outcomes |
- Empowering students to choose topics for investigative reporting.
- Familiarizing them with the procedures and methods for conducting investigative investigations.
- Enabling them, by the end of the semester, to write an investigative report plan, including its procedures and methods for implementation.
|
EJ406 Electronic News Writing and Editing
(3) Credit Hours
This course introduces the basic principles of writing electronic news and shows the differences between the printed and the electronic news. It establishes the basics of news writing and editing of reports and electronic sites. It also aims at explaining the differences between the printed and the electronic news and the difference between functional and creative writing. Students will learn about the technological advances in the field of communication and the electronic means of publishing and writing.
| Course Code |
EJ406 |
| Course Title |
Electronic News Writing and Editing |
| Pre-requisite |
EJ314 |
| Credit Hours |
3 |
| Course Description |
This course introduces the basic principles of writing electronic news and shows the differences between the printed and the electronic news. It establishes the basics of news writing and editing of reports and electronic sites. It also aims at explaining the differences between the printed and the electronic news and the difference between functional and creative writing. Students will learn about the technological advances in the field of communication and the electronic means of publishing and writing. |
| Course Objectives |
- Familiarizing with the art of writing news and digital headlines.
- Understanding the digital news report, its characteristics, functions, and types.
- Grasping the methods and rules of editorial and production work for digital news and reports.
- Developing skills in using digital images and digital media content.
|
| Course Outcomes |
- Writing digital news reports and understanding their characteristics, functions, and types.
- Comprehending the methods and rules of editorial and production work for digital news and reports.
- Developing skills in writing and editing digital news and reports.
- Skills in writing media content and its connection to digital images.
|
EJ407 News Reporter
(3) Credit Hours
This course provides an overview of the qualifications and expertise required from news reporters travelling the globe. It teaches students how news reporters should use their qualifications to cover the news and how they provide their institutions with press coverage, reports and photos. Students would be able to differentiate between the qualities required in a news reporter and that of a journalist and an editor. News reporters are essential for any media institution which depends on its reporters spreading all over the world for its success. Students will study how news reporters function as witnesses of events on the ground and, thus, in need of learning how credibility and commitment to moral rules and legal regulations are essential to the authenticity of news reporters.
| Course Code |
EJ407 |
| Course Title |
News Reporter |
| Pre-requisite |
JP102 |
| Credit Hours |
3 |
| Course Description |
This course provides an overview of the qualifications and expertise required from news reporters travelling the globe. It teaches students how news reporters should use their qualifications to cover the news and how they provide their institutions with press coverage, reports and photos. Students would be able to differentiate between the qualities required in a news reporter and that of a journalist and an editor. News reporters are essential for any media institution which depends on its reporters spreading all over the world for its success. Students will study how news reporters function as witnesses of events on the ground and, thus, in need of learning how credibility and commitment to moral rules and legal regulations are essential to the authenticity of news reporters. |
| Course Objectives |
- Introducing students to the qualifications, experiences, and culture of a journalist, which media outlets rely on both within their countries and abroad.
- How to cover the news of those countries and the institutions they report on, providing their parent organization with all reports, images, and news related to daily activities.
- Defining the characteristics and qualifications that differ from those of a journalist or editor.
- The success of media organizations depends on the network of correspondents they possess and their ability to follow events, as well as the high journalistic sensitivity of their editors.
|
| Course Outcomes |
- Students' mastery of the work of a journalist and differentiating between a correspondent and a representative in their working methods.
- Proficiency in how a student can be a journalist in the future.
- Competence in fieldwork and covering current and recorded events.
- Enabling the student to work independently as a team, from photographer to editor to director.
|
JP101 Introduction to Information and Communication Sciences
(3) Credit Hours
This course aims to introduce students to human communication and how it has evolved throughout history and to explain and clarify the concept of communication and its components, functions, characteristics, levels, and constraints, and to clarify the difference between the old and modern communication theories.
| Course Code |
JP101 |
| Course Title |
Introduction to Information and Communication Sciences |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to human communication and how it has evolved throughout history and to explain and clarify the concept of communication and its components, functions, characteristics, levels, and constraints, and to clarify the difference between the old and modern communication theories. |
| Course Objectives |
- Introducing students to the principles and foundations of the concept of communication and its media as an important human activity.
- Developing students' communication, cognitive, and informational skills and activating their activities.
- Aiming to graduate individuals who possess knowledge and expertise in their field of specialization.
- Enhancing students' understanding of the history and evolution of media and the developments that have taken place in this field.
|
| Course Outcomes |
- Clarifying the foundations and principles in the field of communication in general.
- Discussing the key historical and technological developments in media.
- Examining the role of media in addressing contemporary issues and their developments.
|
JP102 Introduction to Journalism Editing
(3) Credit Hours
This course aims at introducing students to the art of journalistic editing used in writing, and find out the difference between journalistic writing and creative writing, and introducing them to the qualities of good writing.
| Course Code |
JP102 |
| Course Title |
Introduction to Journalism Editing |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to the art of journalistic editing used in writing, and find out the difference between journalistic writing and creative writing, and introducing them to the qualities of good writing. |
| Course Objectives |
- The course aims to introduce students to the techniques of journalistic editing used in news writing.
- It defines the differences between journalistic writing and creative writing, and introduces them to the characteristics of good writing.
- It develops students' skills in practicing writing and hones their talents and editorial abilities according to established journalistic formats, while paying attention to linguistic formulation.
|
| Course Outcomes |
- Students' mastery of common journalistic editing techniques.
- Enabling them to write correctly and linguistically sound journalistic pieces, while differentiating between journalistic writing and creative writing.
- Refining and developing their journalistic skills in line with the modern media era.
|
JP103 Information and Electronic Communication Language
(3) Credit Hours
This course aims to raise the students' level of knowledge of Arab fundamentals and skills development and therefore it focuses on the practical rules needed by the cultured person to express himself – in writing and speech - in proper language and avoid common mistakes and grammatical and morphological excesses contained in press writings and the media in general.
| Course Code |
JP103 |
| Course Title |
Information and Electronic Communication Language |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to raise the students' level of knowledge of Arab fundamentals and skills development and therefore it focuses on the practical rules needed by the cultured person to express himself – in writing and speech - in proper language and avoid common mistakes and grammatical and morphological excesses contained in press writings and the media in general. |
| Course Objectives |
- Understands the concept of media language.
- Distinguishes between the language of Arab media, both formal and colloquial.
- Familiarizes themselves with the reality of the Arabic language in media outlets.
- Recognizes the impact of media in promoting linguistic errors.
- Becomes proficient in journalistic writing in areas such as: report writing, editorials, commentary, articles, and investigations.
|
| Course Outcomes |
- Recognizes the general characteristics of media language: (clarity, contemporary relevance, appropriateness, attractiveness...).
- Acquires the ability to employ the characteristics of journalistic style in their writing.
- Becomes proficient in linguistic usage in radio and television programs.
- Corrects linguistic errors found in media language.
- Offers suggestions and solutions to the challenges facing media outlets in using the Arabic language.
|
JP104 Media and Society
(3) Credit Hours
The Course of Communication and Society deals with the study of communication science (media), communication concepts, some of the concepts of sociology and the role of communication (media) in the community and allows for the understanding of the process of communication.
| Course Code |
JP104 |
| Course Title |
Media and Society |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The Course of Communication and Society deals with the study of communication science (media), communication concepts, some of the concepts of sociology and the role of communication (media) in the community and allows for the understanding of the process of communication. |
| Course Objectives |
- Introducing the concept of communication, the characteristics of communication media, and their functions.
- Demonstrating the importance of the role of communication media in addressing community issues, such as combating rumors and drug trafficking.
- Studying the role of communication media in social change.
- Examining methods of utilizing communication media to serve the community.
|
| Course Outcomes |
- Clarifying the foundations and principles in the field of communication in general and digital media in particular.
- Describing the role of media, its functions, and its effects on public opinion.
- Employing critical thinking and analysis, and proposing solutions to problems.
- Using communication skills at a professional level.
- Discussing the role of media in addressing contemporary issues and their developments.
|
JP105 Introduction to Sociology
(3) Credit Hours
The course introduces definition of the Sociology elites and pioneers and their efforts in this science starting with their first pioneer Ibn Khaldoon. The course also introduces a general idea of the science of Sociology, its beginnings, development, and its relations with other sciences.
| Course Code |
JP105 |
| Course Title |
Introduction to Sociology |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course introduces definition of the Sociology elites and pioneers and their efforts in this science starting with their first pioneer Ibn Khaldoon. The course also introduces a general idea of the science of Sociology, its beginnings, development, and its relations with other sciences. |
| Course Objectives |
- Introduce students to the emergence of sociology and its relationship with other sciences.
- Enhance students' understanding of social structure, its interactions, and factors of its formation.
- Define social change and development in the era of mixed cultures.
- Help students comprehend the clash of civilizations and social and cultural globalization.
|
| Course Outcomes |
- Discussing the origins of sociology and its relationship with other sciences.
- Understanding social structures, their interactions, and the factors that shape them.
- Describing social change and development in the context of mixed cultures.
- Recognizing the clash of civilizations and the impact of social and cultural globalization.
|
JP106 Political Geography
(3) Credit Hours
In this course the student studies the principles of Political Geography and the Geopolitics. It deals with the concept of Political Geography and its curriculum.
| Course Code |
JP106 |
| Course Title |
Political Geography |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
In this course the student studies the principles of Political Geography and the Geopolitics. It deals with the concept of Political Geography and its curriculum. |
| Course Objectives |
- Defining the concept and origins of political geography.
- Demonstrating the importance of political geography, its functions, and its effects.
- Studying the difference between political geography and geographic politics.
|
| Course Outcomes |
- Defining the concept and origins of political geography.
- Understanding the importance of political geography, its functions, and its effects.
- Distinguishing between political geography and geographic politics.
|
JP201 The Art of Writing and Expression
(3) Credit Hours
The course of the Art of Writing and Expression aims to build writing skills and expressive abilities of the students, and find out the difference between functional writing and creative writing, and to identify the skills of expression in their own language and their own vocabulary.
| Course Code |
JP201 |
| Course Title |
The Art of Writing and Expression |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course of the Art of Writing and Expression aims to build writing skills and expressive abilities of the students, and find out the difference between functional writing and creative writing, and to identify the skills of expression in their own language and their own vocabulary. |
| Course Objectives |
- Developing students' abilities to express themselves and write compositionally according to sound principles.
- Avoiding common errors in writing words, sentences, and paragraphs.
- Using punctuation marks correctly.
- Structuring, organizing, and presenting material in a way that ensures clarity and beauty.
- Fostering and enhancing creative directions in various fields such as: essays, reflections, report writing, research, and the art of summarization.
|
| Course Outcomes |
- Acquires the ability to write in literary forms, both poetry and prose.
- Clarifies the difference between functional and creative writing through writing exercises.
- Becomes proficient in using punctuation marks correctly in their writing.
- Develops positive attitudes towards engaging in writing.
- Practices the skill of linguistic editing and corrects spelling, language, and grammatical errors.
|
JP202 Media Ethics and Electronic Legislation
(3) Credit Hours
This course focuses on the study of the laws regulating the information process and the codes of media honor, including Arab publishing and laws of publications, or international laws and regulations, taking into consideration the issue of press freedoms and the influences on the journalist's professionalism while performing his duties.
| Course Code |
JP202 |
| Course Title |
Media Ethics and Electronic Legislation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course focuses on the study of the laws regulating the information process and the codes of media honor, including Arab publishing and laws of publications, or international laws and regulations, taking into consideration the issue of press freedoms and the influences on the journalist's professionalism while performing his duties. |
| Course Objectives |
- This course focuses on studying the laws governing the media process and media ethics codes, such as (laws of publication and print in the Arab world and globally, and the emphasis on press freedoms).
- Introducing freedom of opinion and expression as defined in various constitutions and the Universal Declaration of Human Rights.
- Studying the common points between publication laws and cybercrime laws in the Arab world and globally.
|
| Course Outcomes |
- Students’ proficiency in understanding the laws under which journalists can be held accountable.
- Their knowledge of laws, treaties, and international conventions related to journalistic work.
- Empowering them to protect themselves legally when engaging in field journalism.
|
JP203 Arab Media
(3) Credit Hours
The course deals with the definition of joint Arab media and the role of Arab media in the Palestinian case, the role of the Arab media in confronting the distortion of the Arab image in the Western media.
| Course Code |
JP203 |
| Course Title |
Arab Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course deals with the definition of joint Arab media and the role of Arab media in the Palestinian case, the role of the Arab media in confronting the distortion of the Arab image in the Western media. |
| Course Objectives |
- Introduce the concept of Arab joint media, its role in the Palestinian cause, and its efforts to counteract the distortion of the Arab image in Western media.
- Explore the media role of the Arab press in the diaspora, Arab satellite channels, and the internet.
- Describe the environment in which media operates in the Arab world, along with the priorities and strategies of the Arab media message.
- Define Arab joint media: its concept, functions, nature, objectives, and levels.
|
| Course Outcomes |
- Understand the role of Arab media, its significance, and its functions.
- Recognize the importance of Arab joint media work.
- Identify the Arab organizations and bodies operating in the field.
|
JP204 Public Opinion
(3) Credit Hours
The course deals with the concept of public opinion, its development and the reasons for interest in the public opinion in the democratic societies in addition to clarifying the difference between personal opinion, private opinion and public opinion, its types and its relation with the media, advertising, drama and knowledge of the manifestations of the public opinion.
| Course Code |
JP204 |
| Course Title |
Public Opinion |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course deals with the concept of public opinion, its development and the reasons for interest in the public opinion in the democratic societies in addition to clarifying the difference between personal opinion, private opinion and public opinion, its types and its relation with the media, advertising, drama and knowledge of the manifestations of the public opinion. |
| Course Objectives |
- Introducing students to the concept of public opinion, its origins, and development.
- Demonstrating the social and political importance of public opinion.
- Studying the types and classifications of public opinion, its positive and negative manifestations, characteristics, and factors that shape it.
- Conducting practical applications in the field of public opinion measurement methods.
|
| Course Outcomes |
- Defining the concept of public opinion and its types.
- Understanding the importance, functions, and impacts of public opinion.
- Distinguishing between the positive and negative manifestations of public opinion.
- Identifying the factors that shape public opinion.
|
JP205 International Communication
(3) Credit Hours
This course aims to introduce students to international media issues such as: live broadcast and its cultural, legal and social problems, satellites and their problems, and the new world order of the media. The flow of information between developed and developing countries and the problems arising from imbalances in the flow of information between them.
| Course Code |
JP205 |
| Course Title |
International Communication |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce students to international media issues such as: live broadcast and its cultural, legal and social problems, satellites and their problems, and the new world order of the media. The flow of information between developed and developing countries and the problems arising from imbalances in the flow of information between them. |
| Course Objectives |
- Enhancing students' understanding of the key issues in the field of international communication.
- Introducing students to the fundamental components of the international communication system.
- Building students' capacity to communicate and engage effectively in discussions related to international communication.
|
| Course Outcomes |
- Discusses the role of media in addressing contemporary issues and their developments.
- Employs critical thinking and analysis to propose solutions to problems.
- Describes the role, functions, and impacts of media on public opinion.
- Engages in discussions about the media's role in tackling contemporary issues and their developments.
|
JP206 International Public Relations
(3) Credit Hours
This course compares the objectives of public relations in the international field with their objectives at the local and national levels. It clarifies the concept of management in public relations.
| Course Code |
JP206 |
| Course Title |
International Public Relations |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course compares the objectives of public relations in the international field with their objectives at the local and national levels. It clarifies the concept of management in public relations. |
| Course Objectives |
- The course aims to understand how to form, develop, and maintain friendly relations between countries.
- Recognizing how these relations influence political decisions and global events.
- The field of international relations also includes the study of international powers, international institutions, global systems, and international groups and movements.
|
| Course Outcomes |
- Understanding of core knowledge necessary to understand contemporary public relations practices.
- Ability to analyze international issues and draw correct inferences using qualitative and/or quantitative analysis.
- Ability to understand the international political relations and its effects on the international public relations practices.
- Understanding the ethical and law of the international public relations.
|
JP207 Globalization and Media
(3) Credit Hours
This course aims at introducing students to a clear-cut idea of Media Globalization, the development of mass media, and the impact of globalization on journalism as a career along with the audiovisual media. This course also will shed light on the role played by the multinational corporations and the empires of media in the modern world system. It also introduces students to the various cultural, political, and economic manifestations of such a system.
| Course Code |
JP207 |
| Course Title |
Globalization and Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to a clear-cut idea of Media Globalization, the development of mass media, and the impact of globalization on journalism as a career along with the audiovisual media. This course also will shed light on the role played by the multinational corporations and the empires of media in the modern world system. It also introduces students to the various cultural, political, and economic manifestations of such a system. |
| Course Objectives |
- Defines concepts in media and globalization, and the development of communication tools.
- Explains the impact of globalization on media and community culture.
- Describes the role of multinational corporations and media empires in the new global order.
|
| Course Outcomes |
- Familiarity with concepts in media and globalization, as well as the development of communication tools.
- Understanding the impact of globalization on media and community culture.
- Identifying the role of multinational corporations and media empires in the new global order.
|
JP208 Ecological Media
(3) Credit Hours
This course aims at encouraging students to raise a kind of ecological consciousness through environment protection. Such a profound sense of empathy for the environment emanates from students’ internalization of their humanity. To get this sense of empathy for the environment, students are required to be introduced to the effective elements of ecology and how his/her relation with environment should be based on moral consciousness and coexistence. With this in mind, this course also aims at introducing students to the concept of ecology, ecological media, environment protection, and the ways in which the environment has evolved over history in terms of its universal ecological legislations alongside the global, Arabic and Jordanian ecological media.
| Course Code |
JP208 |
| Course Title |
Ecological Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at encouraging students to raise a kind of ecological consciousness through environment protection. Such a profound sense of empathy for the environment emanates from students’ internalization of their humanity. To get this sense of empathy for the environment, students are required to be introduced to the effective elements of ecology and how his/her relation with environment should be based on moral consciousness and coexistence. With this in mind, this course also aims at introducing students to the concept of ecology, ecological media, environment protection, and the ways in which the environment has evolved over history in terms of its universal ecological legislations alongside the global, Arabic and Jordanian ecological media. |
| Course Objectives |
- Defining environmental concepts and terminology.
- Explaining the role of media in raising awareness of environmental issues at the local and international levels.
- Distinguishing between environmental change and climate change.
|
| Course Outcomes |
- Defines environmental concepts and terminology.
- Recognizes the role of media in raising awareness of environmental issues at both local and international levels.
- Distinguishes between environmental change and climate change.
|
JP209 Human Rights
(3) Credit Hours
This course aims at introducing students to a set of fundamental needs and rights that everyone should be entitled to regardless of their gender, race, color, national origin, and religion. This course also draws students’ attention to the fact that people across the globe cannot lead a decent and dignified life without these basic rights. Drawing on this course, these rights should not be forsaken by people at their home countries and abroad. Furthermore, this course is intended to flesh out the major human rights that include: political, civil, socioeconomic, ecological, cultural and developmental rights.
| Course Code |
JP209 |
| Course Title |
Human Rights |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to a set of fundamental needs and rights that everyone should be entitled to regardless of their gender, race, color, national origin, and religion. This course also draws students’ attention to the fact that people across the globe cannot lead a decent and dignified life without these basic rights. Drawing on this course, these rights should not be forsaken by people at their home countries and abroad. Furthermore, this course is intended to flesh out the major human rights that include: political, civil, socioeconomic, ecological, cultural and developmental rights. |
| Course Objectives |
- Defining the general principles of human rights.
- Understanding human rights throughout history and the role of divine laws.
- Demonstrating the Western concept and global recognition of human rights.
- Distinguishing between public freedoms and civil rights.
|
| Course Outcomes |
- Defining the general principles of human rights.
- Understanding human rights throughout history and the role of divine laws.
- Grasping the Western concept and global recognition of human rights.
- Distinguishing between public freedoms and civil rights.
|
JP210 Media Course in English
(3) Credit Hours
This course aims at developing the skills learnt in English through the study of a choice of relevant texts with particular focus on such concepts, skills, tasks as well as vocabulary that will help the student to progress further. The course covers a variety of topics and content that includes a range of language skills that are used in daily and academic life. Reading, writing, speaking and listening are focused on as skills of equal importance. The emphasis will be on learning how to use language to express opinions – not simply learning the rules of the English language. Overall students will be working on communication and the study skills necessary in their academic and professional life.
| Course Code |
JP210 |
| Course Title |
Media Course in English |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at developing the skills learnt in English through the study of a choice of relevant texts with particular focus on such concepts, skills, tasks as well as vocabulary that will help the student to progress further. The course covers a variety of topics and content that includes a range of language skills that are used in daily and academic life. Reading, writing, speaking and listening are focused on as skills of equal importance. The emphasis will be on learning how to use language to express opinions – not simply learning the rules of the English language. Overall students will be working on communication and the study skills necessary in their academic and professional life. |
| Course Objectives |
- Understanding terminology and media content.
- Learning the skill of writing and reading news in English.
- Being able to speak in English.
|
| Course Outcomes |
- Identifying the importance of speaking English.
- Knowing media terminology in English.
- Mastering the skill of writing and reading news in English.
|
JP211 Preparing and Designing Websites
(3) Credit Hours
This course provides students with programming languages for web design news languages and the creation of a local server, management and control panel site, group and sub-group coordination on-site multimedia management.
| Course Code |
JP211 |
| Course Title |
Preparing and Designing Websites |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course provides students with programming languages for web design news languages and the creation of a local server, management and control panel site, group and sub-group coordination on-site multimedia management. |
| Course Objectives |
- Understanding the criteria for successful websites and how to evaluate them.
- Familiarizing with the latest technologies in web design.
- Understanding design problems and how to overcome them.
- Designing and building a website that meets the established criteria.
|
| Course Outcomes |
Learning to design and develop websites using HTML, CSS, and JavaScript.
|
JP212 Media Translation
(3) Credit Hours
This course aims to give students a preliminary study of the art of media translation and its importance in addition to the basic requirements of the translator. The course concentrates on practical exercises of translating local and international news in addition to creating a journalistic glossary.
| Course Code |
JP212 |
| Course Title |
Media Translation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to give students a preliminary study of the art of media translation and its importance in addition to the basic requirements of the translator. The course concentrates on practical exercises of translating local and international news in addition to creating a journalistic glossary. |
| Course Objectives |
- Understanding terminology and the art of translating media content.
- Learning the skill of writing, reading, and translating news in English.
- Knowing how to translate for local, regional, and international journalism.
|
| Course Outcomes |
- Mastering the skill of writing, reading, and translating news in English.
- Identifying the importance of translation for local, regional, and international journalism.
- Developing the skill of translating media terminology and reading it in both Arabic and English.
|
JP213 Digital Photography
(3) Credit Hours
This course provides a historical background for the development of photography and the beginnings of digital imaging and the training on how to use photoshops later on.
| Course Code |
JP213 |
| Course Title |
Digital Photography |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course provides a historical background for the development of photography and the beginnings of digital imaging and the training on how to use photoshops later on. |
| Course Objectives |
- Providing a historical background on the evolution of photography and television, along with the types of shots and the concept of each shot.
- Practicing the use of the camera and studying the specific photographic relationships for each shot based on the nature of the events.
- Defining the journalistic image (photographic and television), classifying it by form and content, characteristics, sources, the newspaper's need for a photographer, and the stages of producing a journalistic image from selection and evaluation to editing, presentation, and printing.
- Computer-based layout for images, types of journalistic photographs, parts of the camera, types of lenses and films, and how to produce an image.
|
| Course Outcomes |
- Students' mastery of photography and television by the end of the semester.
- Enabling them to produce television and print news reports.
- Their understanding of shooting techniques and image processing.
- Their knowledge of types of cameras and lenses and how to use them.
|
JP301 Media Research Methods
(3) Credit Hours
The course deals with the definition of scientific and media research methods of different types, and the terms of scientific research, the importance of media research, its steps, and the definition of the nature of research methods.
| Course Code |
JP301 |
| Course Title |
Media Research Methods |
| Pre-requisite |
JP102 |
| Credit Hours |
3 |
| Course Description |
The course deals with the definition of scientific and media research methods of different types, and the terms of scientific research, the importance of media research, its steps, and the definition of the nature of research methods. |
| Course Objectives |
- Introducing the methodologies of scientific and media research in its various forms, the foundations and terminology of scientific research, the importance of media research, and its steps.
- Defining the nature of research in mass communication, research design methods, data collection techniques, and writing research reports.
- Focusing on descriptive research as the most prevalent in the field of media, along with practical applications in communication and content analysis of media outlets.
Methods for documenting materials according to established scientific research standards, as well as using examples in scientific statistics for analysis and results, and studying
|
| Course Outcomes |
- Understanding the types of scientific and media research methodologies.
- Enabling students to choose a media research topic and write a research report.
- Proficiency in designing questionnaires and content analysis frameworks.
- Mastery in selecting the methodology and theory to be used in writing the research.
|
JP302 Modern Information Theories
(3) Credit Hours
The course deals with the study of modern theories of the communication process and the theories of the influence of mass communication, including direct impact theory, limited impact, and information flow model in two stages, and the theory of moderate influence of the media, and the theory of its strong influence.
| Course Code |
JP302 |
| Course Title |
Modern Information Theories |
| Pre-requisite |
JP101 |
| Credit Hours |
3 |
| Course Description |
The course deals with the study of modern theories of the communication process and the theories of the influence of mass communication, including direct impact theory, limited impact, and information flow model in two stages, and the theory of moderate influence of the media, and the theory of its strong influence. |
| Course Objectives |
- Studying modern theories of the communication process and the theories of mass media effects, including the direct effects theory and the limited effects theory.
- Examining information flow in two stages, the moderate effects theory of media, the strong effects theory of media, historical models, and analyzing interpretive communication models that explain these theories. This includes modern theories such as the uses and gratifications theory, media agenda-setting, cultural cultivation, and the spiral of silence, as well as theories of information diffusion and studying mass communication as social systems.
|
| Course Outcomes |
- Distinguishing between communication theories and media theories.
- Mastering these theories and using them in media research.
- Understanding modern media theories.
|
JP303 Media Psychology
(3) Credit Hours
The course aims to introduce students to the principles and concepts of media psychology, and familiarize them with the concept of personality in the media, and the psychological trends in the psychology of media, and the importance of studying the emotional behaviour in the field of media management.
| Course Code |
JP303 |
| Course Title |
Media Psychology |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course aims to introduce students to the principles and concepts of media psychology, and familiarize them with the concept of personality in the media, and the psychological trends in the psychology of media, and the importance of studying the emotional behaviour in the field of media management. |
| Course Objectives |
- Introduction to the concepts and principles of media psychology.
- Explaining emotional behavior in media within the context of media management.
- Studying the psychology of media communication and job satisfaction.
- Defining propaganda, its types, as well as rumors and their patterns.
|
| Course Outcomes |
- Understanding the concepts and principles of media psychology.
- Identifying emotional behavior in media management.
- Recognizing the psychology of media communication and job satisfaction.
- Understanding propaganda, its types, and the patterns of rumors.
|
JP304 Case Study of Public Relations
(3) Credit Hours
This course aims at introducing students to the various scholarly methods, with an emphasis on case studies methodology and its idiosyncratic characteristics. To do so, students will be introduced to the ways in which such a methodology can be used within a specific local and global setting.
| Course Code |
JP304 |
| Course Title |
Case Study of Public Relations |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to the various scholarly methods, with an emphasis on case studies methodology and its idiosyncratic characteristics. To do so, students will be introduced to the ways in which such a methodology can be used within a specific local and global setting. |
| Course Objectives |
- The success of students in applying these skills to study and analyze events and crises related to various life situations.
- Enhancing the ability to understand the fundamental processes of human communication.
- The student learns how to communicate with themselves, motivate their abilities, and express themselves well.
- The student acquires the skill of setting goals and planning for the future regarding the issues and events addressed by public relations.
|
| Course Outcomes |
- Linking public relations to vital life topics.
- Developing critical thinking among students.
- Using case studies to study the course.
- Understanding how to build an effective and impactful public stance.
|
JP305 Grammar for Journalists
(3) Credit Hours
This course aims at introducing students of media to the significance of mastering the basic Arabic grammatical rules. Therefore, this course is more concerned with the practical grammatical rules that every student of media should be equipped with in order express himself fluently without committing common mistakes.
| Course Code |
JP305 |
| Course Title |
Grammar for Journalists |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students of media to the significance of mastering the basic Arabic grammatical rules. Therefore, this course is more concerned with the practical grammatical rules that every student of media should be equipped with in order express himself fluently without committing common mistakes. |
| Course Objectives |
- Familiarizing with the systems of the Arabic language: (syntax, morphology, semantics, and rhetoric).
- Distinguishing between verbal and nominal sentences and the components of each.
- Mastering the parsing of words with diacritics and letters.
- Appreciating literary texts according to the systems and skills of the language.
- Mastering writing, spelling, and punctuation skills.
|
| Course Outcomes |
- Familiarizing with the grammatical concepts specific to media.
- Practicing the components of verbal and nominal sentences.
- Acquiring the ability to parse the nominative, accusative, and genitive cases.
- Being able to apply the acquired concepts without errors in writing and pronunciation.
- Gaining the ability to identify the type of derived forms in given sentences.
|
JP306 Electronic Public Relations
(3) Credit Hours
This course aims at introducing students to the virtual public relations, their tools, and how such relations can be sustained and created with the masses via the internet. This course is also intended to provide students with pertinent media content via a virtual context. It also explicates the notion of electronic advertisement, its elements and major features within the context of mass media.
| Course Code |
JP306 |
| Course Title |
Electronic Public Relations |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to the virtual public relations, their tools, and how such relations can be sustained and created with the masses via the internet. This course is also intended to provide students with pertinent media content via a virtual context. It also explicates the notion of electronic advertisement, its elements and major features within the context of mass media. |
| Course Objectives |
- Enabling students to recognize the role of electronic public relations in enhancing people's well-being and facilitating their daily lives through the use of the Internet.
- Encouraging students to engage in various public relations functions and activities through digital communication and media.
- Increasing students' awareness of the importance of digitizing public relations in the future and working to develop and expand its use.
- Utilizing digital technology in managing image and reputation, as well as building lasting relationships.
- Equipping students with the skills and capabilities to use the Internet in public relations work after graduation.
- Employing digital technology in managing image and reputation, and building lasting relationships.
- Contributing to the promotion of a culture of optimal technology use in areas such as marketing, political, cultural, economic, tourism, and health agendas, among other vital fields.
|
| Course Outcomes |
- Understanding the concept of the Internet age and interactive communication in public relations.
- Familiarizing with Internet services and some examples relevant to the field of public relations.
- Becoming acquainted with the media applications of the Internet and the role of public relations within them.
- Practicing approaches for public relations professionals to engage with electronic media.
|
JP307 Marketing and the consumer’s behaviour
(3) Credit Hours
This course aims at introducing students to the notion of marketing and its various fields. It also sheds lights on the methods of the external survey environment of institutions and how the consumer’s psychological interaction would look like. With this in mind, this course also aims at introducing students to the ways in which the consumer makes up his/her purchasing decision and how the personal and environmental factors would impact his/her behavior. This course is also intended to get students oriented about the notion of marketing, its significance, and to differentiate between marketing productions and marketing WWG. In Other words, this course will also introduce students to the various ways of social marketing through sustaining effective public relations and visual image marketing within the following social institutions: health, education, and social affairs.
| Course Code |
JP307 |
| Course Title |
Marketing and the consumer’s behaviour |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to the notion of marketing and its various fields. It also sheds lights on the methods of the external survey environment of institutions and how the consumer’s psychological interaction would look like. With this in mind, this course also aims at introducing students to the ways in which the consumer makes up his/her purchasing decision and how the personal and environmental factors would impact his/her behavior. This course is also intended to get students oriented about the notion of marketing, its significance, and to differentiate between marketing productions and marketing WWG. In Other words, this course will also introduce students to the various ways of social marketing through sustaining effective public relations and visual image marketing within the following social institutions: health, education, and social affairs. |
| Course Objectives |
- Clarifying the concept and fields of marketing, as well as methods for surveying the external environment of the organization.
- Demonstrating the psychological aspects of consumer behavior, the dimensions and mechanisms of the purchasing decision, and presenting the personal and environmental influences on consumer behavior.
- Explaining the meaning of marketing, its importance, and the organizations that use social marketing (WGG), the difference between product marketing and service marketing, the foundations on which they are based, and promoting organizations through public relations based on social marketing (marketing ideas).
|
| Course Outcomes |
- Understanding the meaning of media marketing and distinguishing it from commercial marketing.
- Learning how to use marketing in media organizations in accordance with media ethics.
- Employing media marketing and its relationship with public relations within organizations.
|
JP308 Graphic Design
(3) Credit Hours
This course aims at introducing students to the principles of graphic design that include: color theory, composition, perspective, and typography. More concretely, these principles will be utilized effectively to apply to a set of programs including: Photoshop, Illustrator, and other programs that are bound to Visual Web Design and Branding-Theory and Practice.
| Course Code |
JP308 |
| Course Title |
Graphic Design |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to the principles of graphic design that include: color theory, composition, perspective, and typography. More concretely, these principles will be utilized effectively to apply to a set of programs including: Photoshop, Illustrator, and other programs that are bound to Visual Web Design and Branding-Theory and Practice. |
| Course Objectives |
- Clarifying the concepts and terminology related to the course.
- Focusing on modern scientific methods in graphic design.
- Translating ideas and applying theoretical knowledge in practice.
|
| Course Outcomes |
- Learning graphic design and becoming familiar with various design software.
- Image processing and caricature creation.
|
JP309 Management of Media Institutions
(3) Credit Hours
This course introduces the theories of managing the media institutions and linking them to the management of news websites, and students' preparation for website management by getting to know software for those sites, and how to distribute the technical and editorial powers of the employees therein.
| Course Code |
JP309 |
| Course Title |
Management of Media Institutions |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course introduces the theories of managing the media institutions and linking them to the management of news websites, and students' preparation for website management by getting to know software for those sites, and how to distribute the technical and editorial powers of the employees therein. |
| Course Objectives |
- Empowering knowledge of management arts, functions, and the organizational structure of media institutions and their roles.
- Understanding how to refine the skills and qualities of a successful manager, as well as the types and traits of leaders.
- Recognizing the functional role of human resources in media institutions according to job positions.
- Understanding the decision-making process in media institutions.
|
| Course Outcomes |
|
JP310 Multimedia Design
(3) Credit Hours
The course reviews the technical bases for the production of advertising messages, their design and the writing of advertising texts, and the steps of preparation and production of both visual and audiovisual advertising messages, in addition to introducing modern techniques in the design and production of advertising messages.
| Course Code |
JP310 |
| Course Title |
Multimedia Design |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course reviews the technical bases for the production of advertising messages, their design and the writing of advertising texts, and the steps of preparation and production of both visual and audiovisual advertising messages, in addition to introducing modern techniques in the design and production of advertising messages. |
| Course Objectives |
- Reviewing the artistic foundations for producing and designing advertising messages and writing advertising copy.
- Introducing the steps for preparing and producing visual, audio, and printed advertising messages.
- Familiarizing with modern techniques in designing and producing advertising messages. This includes designing and producing a comprehensive project by focusing on the concepts of multimedia content and using various media (scriptwriting and production, photography and lighting, editing and directing) and integrating them into a unified framework.
|
| Course Outcomes |
- Enabling students to understand and work with modern technologies.
- Producing a multimedia video by the end of the semester.
- Familiarizing students with all the concepts and programs they can work with.
|
JP311 Information and Communication Technology
(3) Credit Hours
The course deals with the concepts of human communication and its development through history, with technological advances that have taken place in every era of time. It sheds light on the features of electronic and traditional libraries.
| Course Code |
JP311 |
| Course Title |
Information and Communication Technology |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course deals with the concepts of human communication and its development through history, with technological advances that have taken place in every era of time. It sheds light on the features of electronic and traditional libraries. |
| Course Objectives |
- Defining the concept of human communication and technological development.
- Differentiating between communication technology and media technology.
- Studying technological advancement and the interactive media industry, including its visual and audio means.
|
| Course Outcomes |
- Understanding the concept of human communication and technological development.
- Distinguishing between communication technology and media technology.
- Familiarity with technological advancements and the interactive media industry, including its visual and audio channels.
|
JP312 Digital Montag
(3) Credit Hours
Digital editing is an advanced course in montage based on the skills acquired in the other courses. The course provides students with practical training on the programmes digital editing, and the technical aspects of the audio montage.
| Course Code |
JP312 |
| Course Title |
Digital Montag |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
Digital editing is an advanced course in montage based on the skills acquired in the other courses. The course provides students with practical training on the programmes digital editing, and the technical aspects of the audio montage. |
| Course Objectives |
- Editing is based on the skills acquired in editing from other courses.
- The course involves practical training for students on digital editing software, focusing on the technical aspects related to audio editing, the integration of sound with images, and creating and incorporating sound and visual effects into the footage.
- This course provides students with methods for planning digital audio editing, enhancing practical experiences in recording and mixing, and developing skills in digital audio editing through the use of specialized software technology.
- Enhancing practical experiences in video production based on professional formats and skills in digital photography and editing.
|
| Course Outcomes |
- Enabling students to perform editing operations using Adobe Premiere.
- Producing a television news report by the end of the semester.
- Equipping students with skills in all stages of shooting, sound recording, and editing.
|
JP313 Use of Computers in the Media
(3) Credit Hours
This course aims to introduce the computer, its importance, types, components and programmes available and their applications in the areas of communication and it focuses on the main programs in word processing.
| Course Code |
JP313 |
| Course Title |
Use of Computers in the Media |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to introduce the computer, its importance, types, components and programmes available and their applications in the areas of communication and it focuses on the main programs in word processing. |
| Course Objectives |
1. Understand Computer Fundamentals: Gain a foundational understanding of computers, including their importance, types, and basic components.
2. Identify and Utilize Key Software: Learn about various software programs, particularly those commonly used in communication and media fields.
3. Develop Word Processing Skills: Acquire essential skills in word processing software, enabling effective document creation, editing, and formatting.
4. Apply Technology in Communication: Explore practical applications of computer programs in communication, enhancing the ability to convey information clearly and effectively.
5. Build Technical Proficiency: Build technical competency in handling and managing computer-based tools, preparing students for future media and communication-related tasks.
|
| Course Outcomes |
1. Explain the Role of Computers in Communication: Demonstrate an understanding of the significance of computers and their impact on communication and media fields.
2. Identify Computer Components and Types: Describe the different types of computers and their core components, explaining their functions and uses.
3. Utilize Word Processing Software Proficiently: Create, edit, and format documents using word processing software, applying skills necessary for professional communication tasks.
4. Apply Software in Practical Communication Scenarios: Use relevant computer programs effectively within various communication scenarios, showcasing practical understanding and adaptability.
5. Demonstrate Basic Technical Skills: Exhibit confidence in handling basic computer operations and troubleshooting minor technical issues related to word processing and general software use.
|
JP402 The Art of Conversation and Negotiation
(3) Credit Hours
This course aims at introducing students to a set of communication skills including the art of conversation and negotiation. Such an art is so compelling nowadays among individuals and people across the world. Our life is made of a series of problems that require various phases of negotiations. The significance of negotiation springs from its power to get a kind of reconciliation and agreement among opponents or rivals. This course is meant to introduce students to the fundamental principles of negotiation and conversation management. Moreover, this course suggests a bunch of proofs and pieces of evidence that would justify each counterpart’s opinion and perspective.
| Course Code |
JP402 |
| Course Title |
The Art of Conversation and Negotiation |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at introducing students to a set of communication skills including the art of conversation and negotiation. Such an art is so compelling nowadays among individuals and people across the world. Our life is made of a series of problems that require various phases of negotiations. The significance of negotiation springs from its power to get a kind of reconciliation and agreement among opponents or rivals. This course is meant to introduce students to the fundamental principles of negotiation and conversation management. Moreover, this course suggests a bunch of proofs and pieces of evidence that would justify each counterpart’s opinion and perspective. |
| Course Objectives |
- Developing knowledge of the fundamental principles in the field of peace and conflict resolution.
- Enhancing awareness of the importance of this field for application to all types of conflicts at the international, regional, and community levels.
- Cultivating skills related to conflict analysis, understanding its mechanisms, causes of escalation, and possibilities for achieving peace.
- Expanding knowledge related to peacekeeping, peacebuilding, and conflict transformation.
- Developing communication and dialogue skills.
- Enhancing negotiation skills.
- Building mediation skills.
|
| Course Outcomes |
- The student understands the nature of negotiation and identifies its conditions, characteristics, and basic principles.
- The student recognizes the traits and qualities of a professional negotiator.
- The student is able to prepare a comprehensive plan for the negotiation process.
- The student employs various strategies and tactics in negotiation.
- The student effectively uses persuasive strategies in managing negotiations.
- The student practices negotiation skills and techniques in various practical situations.
|
JP409 Graduation Project
(3) Credit Hours
This course aims to apply and implement the knowledge and skills that students have acquired from previous specialized courses for their graduation project in the fields of digital journalism and public relations. Students will work on an enriching project with a creative and innovative idea, either as part of a team or individually, until the project is completed in its final form.
| Course Code |
JP409 |
| Course Title |
Graduation Project |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to apply and implement the knowledge and skills that students have acquired from previous specialized courses for their graduation project in the fields of digital journalism and public relations. Students will work on an enriching project with a creative and innovative idea, either as part of a team or individually, until the project is completed in its final form. |
| Course Objectives |
- Aiming to enable students to practice journalism to reinforce and develop what they have learned theoretically.
- Aiming to empower students to choose a graduation project that reflects their capabilities and the university's reputation, under the supervision of faculty members in the department.
|
| Course Outcomes |
"The student is able to organize their ideas and utilize them to serve their project. The student masters various editing and presentation skills and showcases them in the form of a video, podcast, radio, or television interview. The student acquires skills in artistic courses such as digital advertising, production and editing of printed materials, public relations campaigns, organizing seminars, various activities, and conferences, and is prepared with professional and academic abilities to enter the job market in their field with competence and proficiency." |
JP410 Practical Training
(6) Credit Hours
The aim of this distance is to provide a student with practical experience through practical training, in a media, journalist and public relations institutions to learn about the nature and functions of work in media organizations and deal with the requirements of journalistic, media and communication work by 80 hours during the classroom determined by the College, with a student having successfully completed 90 teaching hours.
| Course Code |
JP410 |
| Course Title |
Practical Training |
| Pre-requisite |
90 CH Pass |
| Credit Hours |
6 |
| Course Description |
The aim of this distance is to provide a student with practical experience through practical training, in a media, journalist and public relations institutions to learn about the nature and functions of work in media organizations and deal with the requirements of journalistic, media and communication work by 80 hours during the classroom determined by the College, with a student having successfully completed 90 teaching hours. |
| Course Objectives |
Adheres to the laws, regulations, and ethics governing work in the field of public relations and journalism. (Knowledge and Understanding) Plans effectively and efficiently to manage crises that the organization might face at the training location and how to address them across various media outlets. Suggests appropriate communication and media methods for public relations and advertising campaigns during the training period in public and private sector institutions. Proficiently uses modern technology in performing public relations, advertising, and digital journalism functions and activities during the training period in public and private sector institutions. Participates in teamwork and decision-making during the training period in public and private sector institutions.
|
| Course Outcomes |
|
PR314 Writing and Presentation for Public Relations
(3) Credit Hours
This course familiarizes students with principles of different types of writing, training students on different verbal communication and presentation skills.
| Course Code |
PR314 |
| Course Title |
Writing and Presentation for Public Relations |
| Pre-requisite |
JP102 |
| Credit Hours |
3 |
| Course Description |
This course familiarizes students with principles of different types of writing, training students on different verbal communication and presentation skills. |
| Course Objectives |
- Introducing the student to the fundamentals and methods of writing and preparing content for various communication media produced or used by public relations.
- Familiarizing the student with the different media writing techniques and providing practical experience in applying them.
|
| Course Outcomes |
- Understands the concept of writing for public relations, its characteristics, and the differences between it and writing for other fields.
- Knows the fundamentals and rules of writing for public relations.
- Identifies the ethical and legal responsibilities of a public relations writer.
- Applies the techniques of writing for public relations through illustrative models: press releases, public service announcements, letters, memos, reports, speeches, and writing for electronic media.
- Discusses and evaluates practical examples.
|
PR401 Public Relations Programme Planning
(3) Credit Hours
This course aims to define planning and its importance in public relations and identify the advantages and characteristics of strategic planning.
| Course Code |
PR401 |
| Course Title |
Public Relations Programme Planning |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims to define planning and its importance in public relations and identify the advantages and characteristics of strategic planning. |
| Course Objectives |
- Understands the process of planning, its stages, and essential components, and is able to apply it practically.
- Recognizes the meaning of organization and distinguishes it from the concept of organization as an institutional structure, including the characteristics and conditions of effective organization, enabling the design of organizational structures and communications.
- Understands the meaning of leadership and decision-making, and the necessary steps to reach sound decisions.
- Recognizes the meaning of control, its objectives, and the proper procedures for exercising it.
- Aligns theoretical knowledge with practical application, providing students with practical insights through real-life examples and case studies.
|
| Course Outcomes |
- The student understands the nature of planning public relations programs.
- Development of skills.
- Evaluation of public relations plans and programs.
- Use of information technology in planning public relations programs.
- Assessment.
- Practices planning public relations programs within a team.
|
PR402 Corporate Public Relations
(3) Credit Hours
This course aims at familiarizing students with public relations in different businesses, public or private.
| Course Code |
PR402 |
| Course Title |
Corporate Public Relations |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at familiarizing students with public relations in different businesses, public or private. |
| Course Objectives |
- Introducing students to the importance of public relations, its functions, and the activities practiced in various institutions.
- Equipping students with different management skills and the principles of administrative interaction in public and private institutions.
- Fostering a sense of administrative responsibility among students in various professions.
|
| Course Outcomes |
- Students understand the fundamentals of public relations management, its importance, organizational aspects, and theories.
- Students are able to conduct research in public relations to plan for effective public relations management.
- Students excel in preparing action plans for public relations management.
- Students are capable of developing media crisis management plans.
|
PR403 Organizational Communication
(3) Credit Hours
This course introduces students with the concept of Organizational Communication, its definition, development, types, and most prominent theories of Organizational Communication.
| Course Code |
PR403 |
| Course Title |
Organizational Communication |
| Pre-requisite |
JP309 |
| Credit Hours |
3 |
| Course Description |
This course introduces students with the concept of Organizational Communication, its definition, development, types, and most prominent theories of Organizational Communication. |
| Course Objectives |
- Enabling students to achieve the pinnacle of persuasive communication.
- Introducing students to persuasive communication strategies that influence public opinion.
- Providing students with the necessary knowledge about modern methods to enhance the organization's image.
- Fostering teamwork and increasing group cohesion.
|
| Course Outcomes |
- Defines the concept of organizational communication and its theories.
- Identifies the types of organizational communication and its functions.
- Distinguishes between organizational communication media and information networks.
- Plans and implements internal and external communication strategies within organizations.
- Evaluates communication strategies in organizations.
|
PR404 Conference and Symposium Management
(3) Credit Hours
This course identifies the objectives of organizing conferences and symposiums, types of conferences, and how to organize conferences and symposiums.
| Course Code |
PR404 |
| Course Title |
Conference and Symposium Management |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course identifies the objectives of organizing conferences and symposiums, types of conferences, and how to organize conferences and symposiums. |
| Course Objectives |
- Encouraging events and conferences through planning and developing a promotional plan step by step.
- Preparing and monitoring the financial aspects of the conference, planning and organizing different types of exhibitions, and studying all activities for evaluation and follow-up of events.
|
| Course Outcomes |
- The student understands the basic concepts related to special events and activities, their types, and different levels.
- The student learns how to prepare and organize special events, as well as how to communicate with the media for coverage.
- The student uses marketing and sales strategies in the field of special events and activities.
- The student recognizes the needs of the market and consumers in the field of special events and applies this knowledge.
- The student prepares and implements a special event or activity.
|
PR405 Public Relations and Crisis Management
(3) Credit Hours
This course aims at identifying the concept of management in public relations as well as the concept of crisis management, and methods of crisis management.
| Course Code |
PR405 |
| Course Title |
Public Relations and Crisis Management |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at identifying the concept of management in public relations as well as the concept of crisis management, and methods of crisis management. |
| Course Objectives |
- Mastering how to minimize losses and regain trust in the organization affected by the crisis.
- Achieving the best image of cooperation between the teams involved in crisis management and the media, considering communication channels as the best means to reach the targeted social groups through a carefully prepared media campaign to address crises.
|
| Course Outcomes |
Analysis and Evaluation: The student is able to analyze the situation and assess the potential crisis, identifying factors that may affect the organization's reputation. This includes risk analysis and identifying strengths and weaknesses within the organization's structure. Crisis Strategy Development: Based on the analysis and evaluation, the student is able to formulate a strategy for handling the crisis. This includes defining key messages and suitable communication channels to engage with the target audience. Communication and Media: The student can implement the communication strategy to disseminate accurate information and manage communication with the media and the target audience. This involves preparing press releases, speaking with the media, and interacting with the audience through various communication channels. Rapid Response: The student understands how to prepare rapid response plans to address potential crises, ensuring the necessary resources are available and effectively directing them to the right places at the right times. Evaluation and Learning: After the crisis has concluded, the student learns to evaluate the overall process, analyze performance, and identify strengths and weaknesses.
|
PR406 Electronic Public Relations Campaigns
(3) Credit Hours
This course aims at explaining the concepts of planning, designing, and executing Media Campaigns, and public relations, problem analysis as well as designing strategic planning for public relations.
| Course Code |
PR406 |
| Course Title |
Electronic Public Relations Campaigns |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
This course aims at explaining the concepts of planning, designing, and executing Media Campaigns, and public relations, problem analysis as well as designing strategic planning for public relations. |
| Course Objectives |
- Discussing the Concepts of Public Relations and Their Importance
- Analyzing the Importance of Marketing and Organizational Identity in Enhancing Public Relations
- Developing Plans for Media Campaigns and Enhancing Audience Response
- Applying Tools for Establishing and Marketing Media Projects
|
| Course Outcomes |
- The student understands the concept of public relations campaigns and their theoretical frameworks.
- The student knows the stages of planning public relations campaigns and how to prepare them.
- The student can identify the audiences for public relations campaigns and the communication strategies to reach them.
- The student can determine the budget for public relations campaigns and evaluate it.
- The student prepares a public relations campaign.
|
PR407 Etiquette and Protocol
(3) Credit Hours
The course deals with the origin, history and development of etiquette and aims to introduce students in theory and practice to the principles of etiquette, "the art of good qualities" or "very polite behavior" and ways to treat the clients of the institution or rules of protocol in accordance with the contemporary traditional standard and reflect the behavior and traditions of society.
| Course Code |
PR407 |
| Course Title |
Etiquette and Protocol |
| Pre-requisite |
|
| Credit Hours |
3 |
| Course Description |
The course deals with the origin, history and development of etiquette and aims to introduce students in theory and practice to the principles of etiquette, "the art of good qualities" or "very polite behavior" and ways to treat the clients of the institution or rules of protocol in accordance with the contemporary traditional standard and reflect the behavior and traditions of society. |
| Course Objectives |
- Equipping participants with the knowledge and skills necessary, as internationally recognized, to interact with VIPs and official guests in various events and occasions, both local and international.
- Simplifying the concepts of etiquette and protocol and exploring their strong relationship with various individual behaviors.
|
| Course Outcomes |
- Defines the concepts and terms related to the art of etiquette and protocol.
- Distinguishes between etiquette and protocol and understands the differences between them.
- Identifies the key methods of etiquette and protocol in public relations.
- Recognizes the practical applications of etiquette and protocol in social and diplomatic contexts.
- Applies the arts of protocol and etiquette in social or diplomatic situations.
- Adheres to the considerations and rules associated with the art of etiquette and protocol.
|
