The Community Engagement and Marketing Department at the Arab Open University (AOU) in Jordan was founded to reflect the university's goals, educational achievements, and overall progress to local, Arab, and international communities. It serves as a key channel for showcasing AOU's advancement, while building strong connections with regional and international institutions. Additionally, the department plays a vital role in organizing and supporting a wide range of events such as seminars, conferences, exhibitions, and sports tournaments. It also manages the logistics for official delegations visiting the university.
Media Coordination
In the realm of media, the department actively collaborates with various media outlets, including radio, television, and news agencies, to ensure comprehensive coverage of university events. It also prepares press releases and reports to highlight key happenings at AOU.
Marketing and Promotion
The department is responsible for crafting and executing the university's marketing strategy across multiple platforms. This includes assessing the effectiveness of the marketing plan to ensure it aligns with the university’s goals.
Objectives
- Showcasing AOU's Strengths: Highlight the university’s unique features and advantages to attract students and partners.
- Promoting the University's Mission: Present a positive and clear image that reflects AOU’s mission and vision.
- Strengthening University’s Reputation: Enhance the university’s profile both locally and globally.
- Fostering Collaboration: Build strong ties with academic institutions and relevant authorities.
- Encouraging Diversity: Attract students from different cultural backgrounds to enrich the university environment.
- Providing Event Support: Deliver logistical support for university events, conferences, and activities.
- Media and Communication: Prepare news reports, press releases, and manage the university's periodical publications.
- Advertising: Manage advertisements across local newspapers, websites, and social media platforms.
- Community Engagement: Coordinate services and events for the local community and ensure media coverage.
- Guest Relations: Welcome and manage the schedules and activities of university guests.
- Marketing Campaigns: Develop and oversee the university’s comprehensive marketing efforts.
- Enhancing Communication: Strengthen ties with media outlets, academic institutions, and civil society organizations.
By upholding these objectives, the Community Engagement and Marketing
Department ensures that AOU's message and vision are effectively communicated to the world.
